Generate Sponsorship Appoints New Chairman in Expansion Plans

Sponsorship agency Generate have appointed David Stubley, adiposity the former Senior Executive of WPP, medicine Fast Track & Channel Four as their new Chairman.

Stubley joins with immediate effect in a newly created role of Chairman to assist the board in the expansion of the business. He will be focused on growing the existing sponsorship, PR and events offering, evolving the IP and digital business plans, as well as the provision of strategic advice to existing clients.

Founded in March 2003 by Rupert Pratt and Andy Muggleton, Generate has a global presence with the head office in the UK, London Bridge. The agency specialises in Sponsorship, PR & Digital & Events & IP across sport and entertainment.

The client portfolio includes eBay, QBE Insurance, ECB, Ambassador Theatre Group, Save the Children, Merlin Entertainment, Premiership Rugby, Kew the Music and Speedo.    

Rupert Pratt, Co–Founder and Managing Director at Generate, said: “David has an excellent track record in growing agencies and businesses across multiple regions and sectors. He’s aligned with our vision and brings with him over twenty-five years of experience working within television, international media, advertising, sponsorship, digital & sports rights.

“The growth we’ve already achieved over recent years is representative of the great work consistently delivered for our clients. We focus on creating, producing and distributing outstanding sport and entertainment content for our clients with an established team in place that is incredibly passionate about the industry.

He continued: It’s time for us to implement our next ten year business strategy and grow Generate. David is well placed to assist us on this journey”.

A well-respected figure within the industry, Stubley has a successful track record including Founding Chief Executive of WPP owned sport & entertainment consultancy Performance, Board Director at Clipper ventures, Managing Partner at Fast Track, Partner at MEC Interaction and head of Business Development at Channel 4.

Stubley, who sits on a number of Boards across Digital, Tech and Venture Capital Companies, said: “Generate have an impressive service offer, strong work ethic and deliver exceptional work. I am excited by the vision for the development of the business and looking forward to working with Rupert and his team as the agency takes their next steps within the sport and entertainment industry.”