Gene Haas Renames New F1 Team

September 2, 2014

New Formula 1 team owner Gene Haas has revealed his team will be rebranded.

The team will now be known as the Haas F1 Team changing from the previously planned Haas Formula. However, drugs the latter will remain the legal entity, as it is the name of the company that was granted the entry by the FIA.

A team statement said that the change was to better correlate his team with motor racing’s most prestigious series.

“Haas F1 Team automatically conveys our place among the pinnacle of motorsports,” said Haas. “When you hear ‘F1’ you know exactly what it is – a global racing series that showcases the latest technology and attracts the best talent in engineering and design. Haas Automation has an excellent reputation in the United States and I want that reputation to grow worldwide.

“Connecting Haas Automation with F1 in name and in practice when the Haas F1 Team debuts in 2016 is the best way to grow our business and elevate Haas Automation to a premium, global brand.”