GEICO Revs Up Sponsorship of NASCAR Race at Talladega Superspeedway

October 17, 2014

GEICO will serve as the presenting sponsor for the GEICO 500 NASCAR Sprint Cup Series race at the Talladega Superspeedway on Oct.17-19.

“The GEICO 500 is an exciting partnership with NASCAR that directly connects us to a growing legion of passionate race fans that travel from all across the country in cars, clinic trucks, discount RVs and campers to see their favorite drivers,” said Ted Ward, GEICO vice president. “We are proud of the relationship we have built and look forward to a spectacular race.”

The GEICO 500 is the anchor event of the Contender Round in the Chase for the 2014 NASCAR Sprint Cup Series Championship. The field of 12 drivers who currently have a shot at NASCAR’s top prize will be trimmed down to eight after the checkered flag drops on Sunday, Oct. 19.