GEICO Continue Title Sponsorship of NASCAR Sprint Cup Series Event

By Community | September 14, 2012

For the second year in a row, for sale  GEICO will serve as the event sponsor of the GEICO 400, NASCAR’s 2012 Sprint Cup Series Championship opener on Sept., 16, at the Chicagoland Speedway in Jolliet, Ill. 

“The GEICO 400 is an exciting partnership that gives us ample opportunity to build brand awareness within the vast NASCAR community,” says Bob Piwowarczyk, GEICO senior marketing manager. “The Chicago area is a great place to raise our exposure with drivers we’d like to insure.”

The GEICO 400 is the kickoff for the 2012 NASCAR Sprint Cup Series Championship. It’s the first of 10 playoff-styled races that will decide who is the world’s best stock car driver. The race also marks year two of GEICO’s sponsorship with the International Speedway Corporation (IRC), owners of the Chicagoland Speedway.

“NASCAR fans are some of the most passionate sports fans on the planet,” says Piwowarczyk. “No matter the weather, they travel for miles and miles in cars, trucks, RVs and campers to see their favorite drivers. We are proud of the relationship we have built. And GEICO wants to be their favorite insurance company.”

GEICO (Government Employees Insurance Company) is a member of the Berkshire Hathaway family of companies and is the third-largest private passenger auto insurer in the United States. GEICO handles auto insurance coverage for over 11 million private passenger auto policies and insures more than 18 million vehicles (auto & cycle).