GEICO Becomes Official Insurance Partner of Lucas Oil Pro Motocross Championship

GEICO have become the Official Insurance Partner of the 2013 Lucas Oil Pro Motocross Championship, prostate sanctioned by AMA Pro Racing, MX Sports Pro Racing and Alli Sports, a division of NBC Sports announced.

The company will serve as the official campground sponsor of all 12 rounds of racing and the title sponsor of The High Point National, Round 4 of the series, taking place on Saturday, June 8.

“Motocross fans are some of the most passionate sports fans on the planet,” said Ted Ward, GEICO vice president. “Being the official insurance partner gives us a great opportunity to connect with them on a personal level and to promote our family of products.” 

GEICO has taken its passion for racing to another level in 2013. The partnership allows GEICO to expand its efforts to reach motocross enthusiasts and fans alike, as well as amateur racing families inside the GEICO Campground area throughout the summer months. In addition, the GEICO Honda team returns this season to Lucas Oil Pro Motocross with a lineup in the 250 Class. 

“The Lucas Oil Pro Motocross Championship is proud to represent the best in motocross partnerships, and GEICO is a perfect fit for our series,” said Mark Carter, GM of Motocross, Alli Sports. “We provide direct access for interaction between brands, consumers and the industry, and GEICO will be able to build lasting engagement both on site and through our other platforms.”

The highly anticipated 2013 Lucas Oil Pro Motocross Championship kicks off this Saturday, May 18 with the Red Bull Hangtown Motocross Classic in Sacramento, Calif.