Gatorade Sign Multi-Year Ironman Deal

Gatorade have signed a multi-year deal with IRONMAN and IRONMAN 70.3 to have the energy sports drink on U.S. race courses beginning in 2015.

Through the new partnership, Gatorade Endurance Formula, served on over 300 endurance race courses nationwide, will be distributed at all IRONMAN and IRONMAN 70.3 triathlons in the United States. 

“We are thrilled to be an official partner of IRONMAN, an organization that shares our passion for fueling the endurance community,” said Brett O’Brien, Gatorade General Manager and Senior Vice President. “This partnership is a natural progression in our mission to provide the endurance community with innovative solutions that meet their specific fueling needs.”

“We always look to partner with organizations that share our passion and commitment to helping our athletes succeed,” said Andrew Messick, Chief Executive Officer for IRONMAN. “Gatorade Endurance Formula is a product backed by science and one that our athletes know and trust. We’re confident that its presence on our U.S. race courses will help get them to the finish line. We are delighted to have Gatorade Endurance in the IRONMAN family in the United States.”