Garnier Ambre Solaire Becomes New Licensing Partner of London 2012
By Community | March 19, 2012
The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) has confirmed that Garnier Ambre Solaire has become a licensee of London 2012.
Garnier Ambre Solaire will produce two of its best-selling Ambre Solaire formulation sun creams – Ultra-Moisturising SPF30 lotion and Clear Protect +SPF30 spray – in official Team GB packaging. Both products will help to ensure that spectators enjoying the Games this summer will be protected against UVA and UVB damage.
LOCOG Commercial Director, Chris Townsend said of the appointment, said:”‘I am delighted to welcome Garnier Ambre Solaire as the latest addition to the London 2012 merchandise programme. They join a fantastic team of licensees, 90% of whom are British, who are creating, distributing and selling a fantastic range of merchandise for people to celebrate the London 2012 Games.”
It is estimated that the London 2012 merchandise programme will generate more than £1 billion worth of sales, contributing more than £80m to the staging of the Games. By Games time an estimated 10,000 merchandise items will be on sale in the UK.