Galatasaray SK announces multi-year sponsorship deal with Jeunesse Global
March 26, 2018
Turkish football club Galatasaray SK has announced a multi-year sponsorship with Jeunesse Global.
The deal is the latest in a string of athletic sponsorships Jeunesse has entered — including FC Seoul in South Korea and the SESC volleyball clubs in Brasil.
The sponsorships fall into the company’s strategy to further build global awareness of the Jeunesse brand and to introduce its products to additional customers around the world.
In addition to stadium signage, the partnership will feature strategic player product endorsements, a VIP room at the stadium, use of the Jeunesse brand on television broadcasts and exposure on the club’s extensive social media outlets.
Galatasaray Sports Club Chairman Mustafa Cengiz pointed to the “joining of power” between fast-growing Jeunesse and one of the biggest and most-famed football clubs in Europe as key to the partnership.
Chief Visionary Officer, Scott Lewis, commented: “We are excited to join forces with one of the most storied football clubs in Europe. Galatasaray SK is a well-liked and successful club with brand values that align with Jeunesse and our commitment to providing quality, innovation and a top-notch brand experience. We believe our products are a perfect match for Galatasaray’s passionate fan base, and we can’t wait for them to experience what it’s like to live Jeunesse.”
