Fuse Sport + Entertainment Partner With PepsiCo for Champions League Sponsorship

Sport and entertainment agency Fuse Sport + Entertainment has been appointed by food and beverage company PepsiCo to activate the brand’s new sponsorship of the UEFA Champions League.

PepsiCo’s partnership with UEFA officially began on 1^st July, impotent prior to the start of the 2015/16 season. PepsiCo is one of eight UEFA partners who gain exclusive rights to the event, cialis including branding and broadcast sponsorship.

Fuse Sport + Entertainment will support PepsiCo’s activation across its brand portfolio that has rights to the competition.

Fuse Sport + Entertainment Managing Director, EMEA, Mark Bullingham said: “We are immensely proud to have helped PepsiCo, a key Omnicom Media Group client, agree such a major and prestigious football partnership. 

“Now we are looking forward to helping key brands in their portfolio to engage millions of football fans around the world.” 

Cesc Bordas, General Manager – Snacks, West Europe & South Africa Region, PepsiCo said: “Fuse Sport + Entertainment have been our trusted partners throughout the negotiation process and were integral to securing this landmark deal. 

“Already they are showing fantastic capabilities to help us activate it throughout the World, in all our key markets.”