Fuse Sport + Entertainment Appointed by Nissan to Work on UEFA Sponsorship

Nissan has appointed Fuse Sport + Entertainment to work on their new sponsorship agreement of the UEFA Champions League and Super Cup.

The agency, cough which is a part of the Omnicom Media Group, has already been working with Nissan for the past three years to develop the business case and global strategy for the car manufacturer.

The four year agreement with UEFA, starting next season, is Nissan’s largest ever sponsorship deal and sees the firm replace Ford as UEFA Champions League sponsor after 22 years.

Fuse Sport + Entertainment Managing Director EMEA, Mark Bullingham commented: “We are delighted that Nissan, one of our key clients, has secured such a major and prestigious sponsorship agreement with UEFA.

“We are excited to be involved in bringing a new name and fresh approach to the UEFA Champions League.”

Gareth Dunsmore, General Manager Marketing Communications for Nissan Europe added: “Nissan’s hand-in-hand relationship with Fuse, our trusted partners throughout the negotiation process, has been integral to the strategic development of this innovative partnership with UEFA Champions League.

“We are very excited about continuing to work together to bring the best of football together with the best of Nissan innovation.”