Fuse Appoints Senior UEFA Executive

May 24, 2013

Fuse, Omnicom Media Group’s leading sport and entertainment agency, has appointed UEFA executive Tyson Henly in the newly created role of Head of International Football.

Henly is currently UEFA’s Head of Global Sponsor Management. He will join Fuse in August and be tasked with developing the agency’s football portfolio, which already inclues the FIFA World Cup, the Premier League and UEFA Champions League.

He will over 18 years of experience working in global football marketing to Fuse.

Henly said: “After spending 18 years working for UEFA and TEAM I’m relishing the opportunity of returning to London to take up this exciting new role. Fuse has grown extensively over the past few years and has quickly built up a first rate reputation within the international football industry.

“I’m very excited to begin work with Mark and the team to continue growing the division and helping our clients deliver ground-breaking campaigns.”

Fuse’s Managing Director (EMEA) Mark Bullingham added: “We are delighted to welcome Tyson to set up our international football division. Fuse is unique in already consulting to international brands across the top six global football competitions but we have increasing demand from current and potential clients for high level consultancy in this area.
“Tyson will help drive this as well as bringing with him extensive consulting experience that will benefit our clients outside football.”