Fujitsu to Sponsor South Sydney Rabbitohs

The new two-year sponsorship deal coincides with a spate of bad publicity over player behaviour this week.

“We may have a hiccup from time to time with player behaviour but overall the boys understand the importance of the image with sponsors and our members,” said CEO Shane Richardson.

“We don’t have leagues club money and I can assure you our owners won’t be putting in any more money.

“We now have a relationship with 220 companies from local businesses to major corporations and they, along with our members, are our lifeblood.”

Richardson revealed part of the decision to play interstate games each year in Perth and Cairns was to give sponsors a more national feel.

Fujitsu’s national marketing manager Marc Cheah said his company saw enormous appeal in the club.

“The South Sydney Rabbitohs are an iconic club and has had an exceptional few years rebuilding its position in the NRL,” he said.

“Like us here at Fujitsu, South Sydney are a performance driven club, which is evident in the results not only on the field, but off the field as well.

“With enviable membership numbers, media ratings, and followers on social media. The club is truly a powerhouse of Australian sport.”