FTX Signs Up As Partner Of LCS In Long-Term Deal
August 4, 2021
The cryptocurrency exchange will present the new Most Improved Player Award and FTX Gold across all LCS matches.
It’s time to extend our gold lead. We’re proud to announce that FTX is the Official Cryptocurrency Exchange of the LCS. Our seven-year partnership with FTX represents the largest sponsorship agreement Riot has ever signed for an esports league.
Starting this weekend, fans will notice FTX branding on the LCS broadcast around the most valuable currency in League of Legends: Gold. Player net worth, total team gold and those rollercoaster gold graphs will all be presented by FTX. Additionally, FTX will directly sponsor the LCS Most Improved Player Award, to be voted on by a cross-section of Rioters, media and team representatives.
At the forefront of every LCS partnership, we consider the sentiment and interests of our fans. This data strongly informs our decision-making process, helping us hone in on partners who are relevant to our audience and can elevate the LCS for years to come. Those metrics pointed to a direct interest in the crypto category, where FTX stands out as an innovative, thoughtful leader in a space our fans understand. Together, we’ve only just begun to press our advantage.
LCS Playoffs begin this weekend with Evil Geniuses versus Dignitas (Saturday at 2pm PT), followed by Cloud9 versus Team Liquid (Sunday at 1pm PT). Catch all the action on Twitch, YouTube, LoLEsports or with your favorite Watch Party streamer.
