Front Row Marketing to Help with Securing Partners for Bolton Wanderers

February 26, 2013

English Championship club, Bolton Wanderers have announced a three-year consulting agreement with Comcast-Spectacor subsidiary Front Row Marketing Services, one of the world’s largest and fastest-growing sports and entertainment marketing firms.

The agreement will allow Wanderers to find new ways to expand their brand globally as well as identify new sponsorship opportunities for the club.

“Bolton Wanderers is one of the UK’s most historic clubs and we are excited to help them grow business opportunities,” said Chris Lencheski, President of Front Row Marketing Services. “English football is revered around the globe and we know that the time is right to help smart, aggressive clubs grow their brand to a hungry and passionate consumer base, while at the same time enhancing the offerings for the supporters who fill Reebok Stadium each match.”

“We are delighted to be working with Front Row. They are in a prime position to develop new commercial relationships for us in international markets and have great experience in this field,” said chairman Phil Gartside.