French Open Aces Sponsor Extension

February 14, 2017

French financial services company BNP Paribas has extended its main sponsorship deal with the French Open.

The Grand Slam tournament -played on clay – has been sponsored by BNP Paribas since 1973, and the new deal will see the arrangement continue until 2021. BNP Paribas will continue to serve as the official and principal sponsor of the tournament.

As part of the deal, BNP Paribas will support the tournament through various digital projects and international activations. The new deal will coincide with major redevelopment work over the coming years at Roland Garros, home of the French Open.