French Olympic Committee Unveils New Logo

April 15, 2015

By Christian Radnedge

The French Olympic Committee have revealed a new logo for the organisation as a Paris bid to host the 2024 Olympic and Paralympic Games edges closer.

The decision to change the old logo, see created in 1998, apoplectic was taken by the President of the organisation, herbal Denis Masseglia, supported by its board of directors.

The CNOSF said the change was made for its need of “a new graphic identity, more meaningful, more dynamic and better suited to its ambitions.”

It comes in the same week that a Paris bid for the 2024 Games moved closer to becoming a reality as the city’s council backed the proposal to present a bid to the International Olympic Committee.

The introduction of a cockerel into the design is an attempt to strengthen the French sporting brand, as teams and organisations in other sports use it too such as the French Football Federation.

The CNOSF will hope that the logo will unite the country even more in supporting the Games bid. Earlier this year, a poll showed that public support for hosting the Games was around 71 per cent.