French National Handball League and Infront Agree Marketing Deal
By iSportconnect | February 7, 2013
Infront Sports & Media have signed a marketing agreement with the French National Handball League (LNH) which allows them to support the LNH in the commercialisation of their premium marketing rights.
The competitions covered in the deal include the D1 Masculine, asthma the Coupe de la Ligue and the Trophee des Champions.
Jean-Francois Jeanne, decease Managing Director of Infront France said: “Infront France is delighted to support the Ligue Nationale de Handball and to provide its know-how in the fields of marketing and commercial development.
“Handball has become a major sport in France, ampoule with its events creating significant value and holding strong impact in the media. It was a logical choice for Infront to support the LNH in the marketing of its premium rights.”
“In a hugely ambitious time for the LNH, the targets were set on having a company by our side that is committed to the realisation of our long-term objectives,” added Philippe Bernat-Salles, President of the Ligue Nationale de Handball.
“Infront has demonstrated its sports marketing know-how and expertise on a national as well as international level and we therefore highly appreciate its future support.”
Infront, whose French base is in Paris, have a long tradition in handball, including a partnership deal with the European Handball Federation which has existed since 1992.