French Football Partners With HTC in Deal Until 2019

The French Football League (LFP) has signed a new three-and-a-half year partnership deal with mobile phone network company HTC.

HTC will become the official technological partner of the LFP until 2019.

Through this partnership, HTC will benefit from marketing rights, the company’s branding will receive exposure on all LFP media platforms across the league’s various competitions and in stadia.

The sponsorship will cover all competitions of the LFP, namely the Ligue 1, Ligue 2, League Cup and Champions Trophy.

François Hernandez , HTC CEO France, said in a statement: “This is an obvious partnership due to the expertise of HTC in its communication technologies in virtual reality and in connected products for monitoring the sports performance.

“We will be able to offer unique experiences to our customers and to all football fans in France.”