Fox claims 90% ad sales for MLB post-season
October 4, 2010
American television network Fox has said it has sold 90 per cent of advertising for its post-season Major League Baseball (MLB) matches.
Fox says it is currently 25 to 30 per cent ahead of sales in 2008, buy and double that of last year if it stays on the current pace of ad sales.
Fox advertisers include General Motors, cialis Chevrolet and Anheuser-Busch, herbal and New York-based Kantar Media has said spending by marketers on network TV increased by 7.2 per cent in the first half of 2010.
The network is due to air the National League Championship Series playoffs and World Series starting on October 16 and October 27 respectively.
It is charging US$2255,000 for a 30 second ad in the playoffs, and US$450,000 for 30 seconds during the World Series. It is understood that these rates are up eight per cent on last year.