Four Points Recalled as MLS Hotel Brand
By Community | April 15, 2011
Four Points by Sheraton and Major League Soccer (MLS) have announced a partnership marking the former’s return as the official hotel brand of the league after after both the organisation’s had first joined hand’s last year.
As part of the wide-ranging partnership, the league’s fans will gain access to special Four Points offers via MLSsoccer.com and, Four Points properties will become MLS central for fans during MLS Cup, MLS’ championship game.
The sponsorship will also deliver exclusive Four Points promotions to fans via video board announcements at special events like the 2011 AT&T MLS All-Star Game on July 27 at Red Bull Arena in Harrison, NJ, and MLS Cup 2011.
To ramp up the excitement even more, three lucky members of Starwood Preferred Guest (SPG) – the most sought-after travel rewards program in the world – will be able to transform SPG points into VIP opportunities at Major League Soccer events as part of the SPG Moments program of once-in-a-lifetime experiences.