Australian Grand Prix Agrees One Year Extension With Qantas
By Community | February 24, 2012
The long standing relationship that has seen Qantas as the Formula One’s Australian Grand Prix race’s title sponsor will continue after a one-year extension was agreed. The grand prix has enjoyed the support of the Australian airline group ever since its first event in 1985. Australian Grand Prix Corporation chairman,
Ronald J Walker said: “Qantas has been associated with the Australian Grand Prix for over 25 years and we are pleased that this important partnership is continuing “Formula One is the world’s most popular annual sporting series, with each season attracting a television audience of 520 million fans around the world. Last year in Australia, 4.23 million watched the 2011 Formula One Qantas Australian Grand Prix on television – you just cannot put a value to that level of branding. We look forward to building on the success of the 2011 Albert Park race that beamed images of Melbourne to 187 countries around the world.”
The Australian Grand Prix will kick off the upcoming Formula One season on March 15-28, where Sebestain Vettel is largely expected to repeat his triumph at Albert Park last season.
Qantas CEO Alan Joyce added: “Qantas has been associated with the grand prix since its inception in Australia and we are pleased to continue our support for this year’s event. We wish Qantas ambassador Mark Webber the best of luck for the race next month.”