Formula One team Renault announces partnership with LaLiga
February 23, 2018
The Renault Formula 1 team has agreed a deal with Spain’s top football division LaLiga which is also an iSportconnect partner.
As part of the deal, the LaLiga logo will be present on Renault’s F1 2018 challenger, the RS18. The logo will also feature on the overalls of the team drivers Nico Hulkenberg and Carlos Sainz.
Antoine Magnan, Renault’s head of partnerships said: “We are very happy to announce this exciting and unique partnership with LaLiga, one of the world’s best football divisions. Renault Sport Formula 1 Team and LaLiga have many shared goals as we push to expand our reach worldwide.
“Between the Formula 1 and LaLiga seasons we cover the entire year and there are cross-overs in our two fan bases that will be the springboard for exciting activities.”
Enrique Moreno, LaLiga brand director, said: “We have been looking for innovative ideas that allow us to generate brand presence internationally and support our brand positioning ‘It’s not football. It’s LaLiga.’
“Motorsports and specifically Formula 1 fits perfectly with this strategy. Formula 1 fans are potential football fans. This new, year-long relationship is designed to further expand the LaLiga audience and grow awareness for our brand.”