Formula One renews partnership with DHL
By Shantanu Srivastav | March 15, 2018
Formula One has extended its partnership with DHL as its official logistics partner.
As part of the renewal, DHL will continue to present two awards again this year after the last race in Abu Dhabi on November 25.
The DHL Fastest Lap Award is conferred to the driver who has achieved the greatest number of fastest laps during the season and the DHL Fastest Pit Stop Award honors the team that has consistently impressed with the fastest pit stops.
Arjan Sissing, head of Corporate Brand Marketing at Deutsche Post DHL Group said: “As logistics partner, DHL is in charge of the complex shipping of Formula 1 vehicles and equipment. The brand is therefore an integral component of this highly emotional sporting and entertainment experience with global reach.
“As the first official partner of the F1 eSports Series, we are very pleased to accompany Formula 1 on its digital journey and to actively contribute to the expansion and ’emotionalization’ of the product range for fans.”
Sean Bratches, Managing Director, Commercial Operations at Formula 1 said: “I am delighted we have renewed and reinforced our long-term commitment with DHL.Our sport is very fast-moving, where precision and punctuality are ingredients. These attributes are also central to DHL, and this is a guarantee for the ongoing success of this relationship.”