Formula E: “Fans Are Always At The Heart Of What We Offer”

The Formula E season reaches its 10^th round with the Berlin ePrix at Tempelhof Airport this weekend.

iSportconnect interviewed Adam Kemp, Formula E’s Senior Manager, Broadcast and Distribution, about the importance of technology and innovation for the series.

One of the big innovations this season is Ghost Racing, which enables fans to take a virtual seat in the racing and go head to head in real time, against real Formula E drivers.

The first-of-its-kind game same mirrors the speed, positioning and movement of the drivers out on track in-game, using timing data, hyper-realistic scenery and a cutting-edge physics engine for an exceptionally authentic racing experience.

Artificial Intelligence (AI) will offer real opportunities to personalize content, Adam said.

But any innovation has to benefit the fans. “Consumers are always at the heart of what we do,” he said.

Enjoy seeing what he has to say.