Formula 1 To Stream Mexico Grand Prix On Twitch In Six Countries
October 23, 2019
For the first time Formula 1 will stream an entire race weekend via streaming service Twitch, to be available in six European countries.
All sessions of the race weekend in Mexico will be live-streamed for free via the Twitch website in Germany, Switzerland, Luxembourg, Denmark, Norway and Sweden.
As part of the deal, interactivity and gaming elements will be added to the broadcast to really drive engagement from the community. F1 will also include a data extension alongside the broadcast that allows users to predict the performance of drivers during 10-minute segments of the Grand Prix. The predictions will then be ranked and displayed according to their accuracy, providing an interactive gaming element to the broadcast.
Frank Arthofer, Director of Digital and Licensing, said: “We are really excited to be partnering with Twitch to live stream content from the Mexican Grand Prix. Audiences in Germany, Luxembourg, Switzerland, Denmark, Norway and Sweden will be able to visit Twitch’s website and app and tune in to all the action from practice, qualifying and the race itself. Twitch has incredible reach, a unique creative spin on sports media coverage and an engaged digital audience; they are a perfect partner for us to be working with on this project.”
Full information: https://www.formula1.com/en/latest/article.formula-1-to-stream-2019-mexican-grand-prix-weekend-via-twitch.6i0f7OseQL0KfDMgKDJsu1.html
