Formula One

Formula 1 Shows Fastest Growth In Social Media

February 18, 2019

The Formula 1 pre-season gets underway today as the teams start tuning up for the opening race March 17 in Melbourne, and the sport seeks to keep strong momentum going, especially in the digital market.

F1 was the fastest growing major sport on social media with followers up 54% to 18.5 million during the last campaign. Video views soared 106% to 463 million over the season.

With television coverage reaching nearly 200 territories worldwide, the cumulative audience reached 1.76 billion viewers.

Each car on the track is mini production hub nowadays, generating 70 gigabytes of broadcast content per race weekend.

Attendance at the events also grew, rising by 8% to an average of 195,000 per race.

Formula One