Formula 1: “Fan Festivals Help Us Connect With New Audiences”

Formula 1 heads back to its origins this coming weekend with the British Grand Prix taking place at Silverstone, which hosted the very first GP in 1950. In the past couple of years, fan engagement has become a central focus of the F1 group, whose current mantra is “If it doesn’t serve the fans, it doesn’t serve F1.” Ellie Norman, Director of Marketing and Communications, and Marek Borowik, Head of Customer Marketing, speak to iSportconnect TV about the F1 fan engagement strategy.