Brands Masterclass iSportconnect

One Week To Go: Formula 1, Energybet, Macron & Godolphin Join Brands & Partnership Masterclass Speaker Line-Up

September 5, 2019

iSportconnect is delighted to announce that Zarah Al-Kudcy, Head of commercial partner development of Formula 1, Mike Farnan, Business Development Director at Macron, Russel Yershon, Strategic Advisor of Energybet and Bobby Brittain, Marketing director of Godolphin will be speaking at the 2019 Brands And Partnership Masterclass which will be held on 12th September at De Vere Grand Connaught Rooms, London.

Zarah Al-Kudcy, Head of commercial partner development , Formula 1

Having worked for both domestic and international governing bodies, Sky Sports and the Rugby World Cup 2015 Organising committee, I am now using my marketing and communications background to develop commercial partnerships for Formula 1. Specifically looking at building purpose driven responses for both prospects and current partners to provide brands with authentic problem solving opportunitie

Bobby Brittain, Marketing director, Godolphin

He spent 12 years working on Unilever’s detergents and ice cream portfolios, with assignments in London, Milan and Paris. He joined Coca-Cola GB as a brand director, before moving to Coca-Cola Canada as VP of the Sparkling business in 2009. In 2012 he became General Manager of Coca-Cola Italy, and in 2014 Marketing Director of Coca-Cola GB & Ireland. During his tenure at Coke he oversaw the sponsorship activation of the 2005 British and Irish Lions tour to New Zealand, the 2010 Olympic Winter Games in Vancouver and the Rugby World Cup in England and Wales in 2015, as well as negotiating several high-profile global film partnerships for Coca-Cola including James Bond. He joined Godolphin as CMO in 2016, leading a multinational team on 4 continents to raise awareness and reputation for His Highness Sheikh Mohammed’s global thoroughbred horse racing and breeding operation, before leaving earlier this year. A keen cricketer and golfer, Bobby lives in Newmarket and London with his 2 young children, Theo (8) and Calla and his partner Jo.

Russel Yershon, UK Activation Manager, Energybet

Russ Yershon  has had over 10+ years of sportsbook marketing experience working at brands such as Coral, Winner and Titanbet and now activates Energybet’s partnerships in the UK to broaden the reach and maximise return.

Mike Farnan, New Business Director, Macron

Mike is Redstrike Groups founder and CEO. Mike has over 20 years’ experience in sports marketing, principally as MD of Manchester United International and Macron’s New Business Development Director for 14 years. Mike helped build the Macron brand into the number three technical sportswear brand in Europe, negotiating the first major sponsorship for Macron in Europe with Leeds United. This was followed by sponsorship of West Ham, Millwall, Sheffield United, Aston Villa, Bolton, Stoke City and Nottingham Forest to name a few.

At United, Mike developed the commercial strategy that drove the club’s meteoric rise in popularity throughout the Middle East, Asia and Oceania. Mike has also held various board positions across Europe at leading organisations in football and Formula 1.Iqbal manages eToro’s business activities in the UK. Prior to eToro, he held senior positions as a CMO and CTO, in addition to founding several companies. He co-founded India’s largest web-hosting business, launched a telecoms startups and then progressed to cloud computing. Following this, he joined a fledgeling startup called Nutmeg as CMO and helped shape it into the UK’s largest robo-advisor.

The speaker lineup includes:

Paul Goodmaker – Global Head of Sponsorships – Castrol
Sam Jones – Managing Director – Wish
Zarah Al-Kudcy – Head of commercial partner development – Formula 1
Bobby Brittain – Marketing director – Godolphin
Russel Yershon – Strategic Advisor – Energybet
Matt Booth – Chief Commercial Officer – 32Red
Simon Freedman – UK Country Manager, Football – Science in Sport
Iqbal Gandham – Managing Director, Business – eToro
Mike Farnan – Business Development Director – Macron


To register your interest in attending the  2019 Brands And Partnership Masterclass, please contact Giulia Coke at

Invitation Policy:  The 2019 Brands And Partnership Masterclass  is a complimentary event for iSportconnect members who are from governing bodies, sports teams, brands and broadcasters. There is no fee to become an iSportconnect member. 

No sports agencies, professional service providers & suppliers are allowed.
For limited partnership opportunities, please contact Brandon Garcia at


Brands Masterclass iSportconnect