Formula 1 announces ‘Grid Kids’ in partnership with FIA to make races ‘more relevant’
February 6, 2018
Formula 1 has announced the introduction of ‘Grid Kids’ in partnership with FIA to make its races more relevant for young fans. The move follows its recent to decision to ban ‘Grid Girls’.
Both Formula 1 and FIA will work alongside Grand Prix promoters ASNs – the FIA-recognised national sporting authorities – to provide a unique opportunity to youngsters and their families to be part of each race weekend.
Sean Bratches, F1 managing director of commercial operations, said: “This will be an extraordinary moment for these youngsters: imagine, standing beside their heroes, watch as they prepare to race, the elite of the elite in motorsport, to be there, alongside them in those precious few minutes just before the start.
“What an unforgettable experience, for them, and their families. An inspiration to keep driving, training and learning so that they can dream of one day being there themselves. What better way to inspire the next generation of Formula 1 heroes.”
FIA President, Jean Todt, added: “Formula 1 is the pinnacle of motor sport and the dream of every young racer competing the junior series that make up the FIA’s single-seater pyramid, from karting all the way to F1.
“We are therefore delighted to bring that dream a little closer by giving the future champions of our sport the opportunity to stand alongside their heroes on the grid in the build-up to the race start.
“For the wider FIA, this is an excellent initiative that provides additional support to our member ASNs in their efforts to grow motorsport worldwide through a unique reward they can make available to youngsters participating in their national series.”
