Formula 1

Formula 1 And Will Smith Partner For Sports Entertainment

April 4, 2019

Formula 1 has joined forces with Westbrook Studios and Apollo World Touring for sports entertainment content.

The initiative is set to be launched by 2020 and will include range of A-list celebrities, stunts and challenges, supported by live music performances in host cities over F1 Grand Prix weekends.

The collaboration aims to further bolster fan engagement.

Sean Bratches, managing director , commercial operations, Formula 1 said: “As we continue to build F1’s entertainment and content offering, partnering with Will and Westbrook and the team at Apollo is an amazing opportunity to attract even more star power to F1 and the Grands Prix around the world, engaging with an even wider audience.”

Smith said: “I’ve always been a massive fan of the Formula 1 world and fell even more in love with the sport while shooting an episode of ‘Will Smith’s The Bucket List’ with Lewis Hamilton at last year’s Abu Dhabi Grand Prix. F1’s commitment to creating engaging and inspiring content for its fans mirrors our mission at Westbrook Studios. The synergy of our storytelling is undeniable, and I’m excited for fans to join us on this wild ride.”


Formula 1