Formula 1 And 188BET Unveil First Ever Betting Partnership
March 5, 2020
Formula 1 has officially unveiled 188BET as its first ever Betting Partner. 188BET have been named as ‘Official Asian Sponsor of Formula 1’ with a five-season agreement in a deal brokered with Interregional Sports Group (ISG) that will see 188BET featured exclusively throughout the Asian broadcast market for each Formula 1 season until 2024.
This ground-breaking agreement is the first of its kind in Formula 1 history.
At a special launch day at the home of British Motor Racing, Silverstone Circuit, Formula 1 and 188BET officially signed their agreement, with under two weeks to go until the F1 2020 season-opening race in Melbourne, Australia. Formula 1 Managing Director of Motor Sports, Ross Brawn, 188BET Representatives Tom Earl and Eugenia Jones and ISG’s Chris Buckley were joined by former F1 driver Paul Di Resta to present the deal to the world’s media.
Formula 1 Managing Director of Motor Sport, Ross Brawn, said: “We are really excited to start our new partnership with 188BET and working with them as our official Asian betting partner for the next five years. Their expertise in this space will ensure Formula 1 and sports fans can have access the most comprehensive pre and live race information available and enhance their betting experience.”
188BET Representative Tom Earl added: “I’m delighted to announce 188BET’s partnership with Formula 1, the pinnacle of motorsport, to become the first ever official Formula 1 Betting Partner. As Official Asian Sponsor of Formula 1, our new partnership will allow the 188BET brand to reach a growing F1 fan base in Asia.”
ISG’s Chris Buckley said: “We’re delighted to have 188BET as the first ever betting partner of Formula 1. ISG is the world leader in using virtual advertising technologies to help brands target specific audiences through televised sport. We have always believed that Formula 1, with its global fan base, is perfect for this approach and have worked hard with F1 to make this possible. We are confident that 188BET will be delighted with the impact this partnership will have.”
In addition to Ross Brawn, leading figures from F1 attended the official unveiling of Formula 1’s new Official Asian Sponsor, where former Force India and Williams F1 driver Paul Di Resta drove special guests around the Silverstone Circuit in a specially-branded 188BET liveried two-seater F1 car.
188BET Asia Brand Ambassador, Peter Schmeichel, said: “As the Asia Ambassador of 188BET, I am excited for the brand’s foray into motorsports as F1’s first ever betting partner for Asia, and looking forward to see the partnership grow the sport in the coming years.”
Virtual trackside advertising will see 188BET featured exclusively throughout the Asian broadcast market until the end of the 2024 F1 Season. The deal will also see Formula 1 and 188BET co-ordinate on various marketing opportunities across social and digital channels. Significant marketing activation across Asian races in 2020 will bring the partnership to life.
