Sponsorship consultancy Redmandarin have confirmed that former executive at advertising and marketing giant WPP, Nick Walford is to join the company as a partner as of tomorrow, March 1.
Walford founded a sponsorship business at JWT before working within WPP-owned Mindshare. Since leaving that position, Walford has assisted in the set-up of Equipio.com, a social networking and shopping website.
Walford stated: “The decision to join Redmandarin was surprisingly easy. My original agency vision was to build an expertise in sponsorship which attracted a group of people who really wanted to see sponsorship ‘done properly’ – that is, planned and executed with the same rigour and expertise as, for example, established creative and media disciplines, and integrated within an overall brand plan.”
Walford added: “It’s the archetypal agency vision but very difficult to achieve as part of an international network. The networks will always be there – but the potential for the specialist agency which offers direct accountability, excellence and acts as though it has skin in the game, has never been greater.”
Redmandarin CEO Shaun Whatling added: “There are very few people in the world of marketing whose judgement I respect and trust as comfortably as Nick’s. Hopefully Nick will give potential clients the assurance that our distinctive approach and sponsorship campaign planning processes are second to none.”