Former Williams F1 Boss Adam Parr Joins Sported as CEO

Adam Parr, the former Williams F1 CEO has joined Sported, the UK sports foundation dedicated to securing the legacy of London 2012.

Parr, 47, spent five years as CEO and then Chairman of Williams F1 and will now be the CEO of Sported.

Sir Keith Mills, Sported Founder and Chairmansaid: “2013 is proving to be a landmark year for Sported. We have embarked on a media partnership with The Sun, we will shortly announce our first significant commercial partnership and next month we will reveal the findings of a three-year research project which will demonstrate the impact that Sport for Development can have on our society.

Of his appointment as Chief Executive of Sported Adam Parr added: “The Olympics of London 2012 demonstrated the unique power of sport to inspire and bring together people throughout this country. As a nation, we must build on London 2012 to ensure that the legacy promises of the Games are not lost.

“Sported is leading the way with unprecedented support to grassroots organisations. The Foundation is also working to prove that sport can have a significant impact on some of society’s most challenging issues.

“Sir Keith not only played a leading role in securing the Olympics for London and putting on arguably the best Olympic Games ever, but has made this extraordinary commitment to ensuring the legacy for the whole country. It will be a privilege to join the team at Sported as we grow and fulfil the promises made as part of London 2012.”

To coincide with the announcement of Mr Parr’s appointment, Sported Founder and Chairman, Sir Keith Mills also confirmed that Baroness Sue Campbell, Chair of Youth Sport Trust and UK Sport, and Nigel Keen, Property Services Director at John Lewis Partnership, will be joining the Foundation’s Board of Trustees.

Baroness Sue Campbell, who stands down from her role as chair of UK Sport in April, is an ardent supporter of Sport for Development work and is keen to ensure that this sector of sport becomes a much wider recognised part of the British sporting landscape.

“I firmly believe that we don’t take sport as a tool for social change seriously enough in this country, which is why I am delighted to be joining Sported.

“In the work that Sported and its Members do I feel that we will be able to finally demonstrate just how powerful a tool sport can be in changing and shaping communities and I’m excited to be playing a part in that.”