Former West Brom Sponsors Extend Ayr United Sponsorship

May 31, 2012

Bodog the former sponsors of West Bromwich Albion have announced they have renewed their sponsorship of Scottish soccer club Ayr United.


Ayr United has seen a action packed season by being promoted, making two Cup semi-finals, beating 4 Scottish Premier League teams along the way and then been relegated again.

Calvin Ayre, the flamboyant founder of the world’s largest online betting brand, Bodog, said: “I’ve always wanted to make sure my life was adrenalin-packed and this year has been no exception to put it mildly, so I’m glad that Super Ayr United operate with a similar philosophy and as a result I’ll be backing them to go straight back up again next season.


“I had a blast on my visit last year and got stuck into the Hendrick’s Gin pretty hard as well as taking a day at the racetrack to have a bet or two before heading to Somerset Park. This summer’s press conference will be another good show as we unveil the new strip and no doubt a few girls as well.”


Hugh Cameron, Commercial Director at Ayr United, added: “Its great that Calvin and the Bodog brand will be coming back for more of the Ayr United roller-coaster and with a new manager on-board I hope we can go back up to Division One next season.”


“Bodog’s ability to promote the club on a global level saw us attract record shirt sales last season including our first shipments to Asia which is just what this club needs and I’ve no doubt it will be similar next season. In the meantime I look forward to the madness that is the Bodog kit launch later in the summer.”