Former Sun Sports News Editor Joins CSM
January 24, 2022
CSM Sport & Entertainment (CSM) is pleased to announce that The Sun’s former sports news editor and rugby union correspondent, Jonny Fordham, has joined the business.
Fordham, who spent 15 years in regional and national media, will be taking up a role in the communications team at CSM. The move will see him working with brands and rights holders on their strategic public and media relations as well as bolstering the agency’s issue, crisis, and media training credentials.
Prior to joining CSM, Fordham, began his career covering Reading FC for the Reading Post before taking on a role with Wardle Whittell Agency which saw him reporting on International, Champions League and Premier League football for the national press and global sports wires.
In 2015, he joined The Sun to become the paper’s sports news editor before becoming the paper’s rugby union correspondent a year later. During his time with The Sun, he covered two Rugby World Cups and two Lions tours, including last year’s close-fought series in South Africa.
On the move, Fordham said: “I had always wanted to make the switch from sports journalism to communications – but it had to be the right role and with the right people – and CSM offered just that. The chance to advise, support and activate with some of the biggest brands and stars of world sport is the new challenge that I needed, and I look forward sharing my knowledge and experience with the team.”
Sarah Dawson, Managing Director commented: “It’s fantastic to have someone of Jonny’s calibre and experience join our brands team as we continue to focus on strengthening the breadth and depth of our specialisms. We have seen 14 new brands added to our client list in the last 12 months and our communications offering has been integral to that success.”
