Former RBS Head of Sponsorship Chris Long Joins JMI as Vice President

Motorsport agency Just Marketing International (JMI) has announced the appointment of Chris Long as Vice President, Client Services International.

Long brings over 15 years’ experience in brand marketing, sports sponsorship, events and hospitality to JMI. His role will focus on ensuring the agency’s international account teams continue to deliver innovative, high-quality service to clients and leverage the range of creative services JMI offers.

Long will report to David Webb, President International, and will take up the role in early September based from the agency’s London office.

Webb commented: “JMI continues to grow and the strength of its client roster is reflected in our management team. The position of Vice President, Client Services International, is key in the provision of a first-class offering from our Account Management and Event Marketing divisions.

“Chris brings with him a breadth and depth of experience and skills in the marketing space that will create more opportunities for our clients and help develop their outstanding sponsorship activation programmes.”

Chris Long said: “Joining the world’s leading motorsports marketing agency at such an exciting time is a superb opportunity. I look forward to being part of this strong team focused on delivering added value to all of JMI’s international clients.”

Long joins JMI from RBS where he oversaw both the RBS and NatWest brands as Head of Sponsorship in the UK Retail Division. His previous experience includes Group Sponsorship Manager leading the RBS global golf programme and sponsorship marketing at IMG Consulting.