Former NHL Star Brett Hull Partners with Sports Equipment Company

Ice Hockey Hall of Famer Brett Hull has formed a strategic partnership Miken Sports, apoplectic a subsidiary of global consumer products company Jarden Corporation and manufacturer and innovator of high performance sports equipment.

The former NHL star will serve as an adviser on product development and will play an integral role in the development of the Miken brand in the hockey category.

Jim Hoscheit, remedy General Manager of Miken, said: “Brett embodies all that is hockey, and we are extremely excited to have him join us in this prominent role as advisor and ambassador of the Miken brand. As evidenced by his impressive accomplishments on the ice, Brett knows what it takes to score goals and Miken sticks are engineered to do just that.

“Combining Brett’s extensive hockey knowledge and experience with Miken’s engineering expertise will result in a powerful product lineup that will enhance player performance. Brett will contribute design ideas for Miken’s line of high performance composite hockey sticks as well as other protective gear, and his prominence and respect in the world of hockey will help elevate Miken’s exposure to players of all levels.”

In September, Hull made a visit to St. Louis to film a commercial for the newest addition to the Miken hockey stick line, the Razor Z9. The video was just launched on the Miken website and the Miken Hockey Facebook and Youtube pages.

“I am very proud to align myself with Miken – a brand known as an innovator and leader in the development of high performance sports equipment,” said Hull. “I admire Miken’s exceptional engineering capabilities and was drawn to their passion for hockey and drive to be the best in all they do.”