Forex Partners with Manchester City to Launch New Marketing Campaign
By Community | February 26, 2014
FOREX.com, the retail trading brand of GAIN Capital Holdings, Inc. has today launched a new marketing campaign developed in support of GAIN Capital’s multi-year partnership with Manchester City and Club captain, Vincent Kompany.
The online campaign, Where Football Meets Trading, is now available at mcfc.forex.com and will run through 11 May 2014. The campaign aims to attract football fans across the globe, engaging viewers with exclusive MCFC video interviews, interactive web content and weekly competitions.
Commenting on the Partnership, Vincent Kompany, said: “I’m delighted to work with FOREX in order to raise money for the SOS Children’s Villages, which is a charity close to my own heart. As an SOS Ambassador, I’m deeply proud to support the charity and the invaluable work they do internationally, that has a lasting impact of the lives of some of the world’s most vulnerable children.
“I’ve always had a keen interest in what makes the economy tick, so to be able to learn from the experts and help a great cause at the same time is a fantastic opportunity. Like football, trading shares some of the same basic principles like preparation, analysis and execution, so the project should be a lot of fun.”
GAIN Capital’s Chief Marketing Officer, Samantha Roady said: “Our ambition with this campaign is to build awareness of the FOREX.com brand among football fans across the globe by providing a unique, behind the scenes look into Manchester City and demonstrating the strong connection between the elements of success in both football and trading. The MCFC content will appeal to any football fan who’s interested in learning what goes into building a winning football club, and the trading elements of the campaign are easy to follow, even for novice traders.”