Ford Motor Company of Canada Extend Sponsorship of Curling World Championships

June 29, 2011

The Ford Motor Company of Canada has extended its title sponsorship of the world curling championships, mind staged in Canada, through 2013 with an option for 2014.

It has also expanded its involvement by becoming the Presenting Sponsor of the men’s and women’s world championships held outside of Canada during that time.

Greg Stremlaw, Chief Executive Officer of the Canadian Curling Association (CCA), said: “It is fantastic news that Ford of Canada is continuing its extensive partnership within the sport of curling and as the official automotive company of the Canadian Curling Association. We are very fortunate to be aligned with such a well-respected corporate partner.”

Ford of Canada began its title sponsorship of the men’s and women’s world curling championships in 1995, when the first Ford Worlds was staged in Brandon, Manitoba.

Graeme Whickman, Vice-President, Marketing, Ford Motor Company of Canada, said: “Ford Motor Company of Canada is excited to be continuing its partnership with the Canadian Curling Association and the World Curling Federation for an 18th year as title sponsor of the Ford World Curling Championships in Canada. We value our long-standing relationship with the CCA and the WCF, and are proud to continue supporting the curling community and this world-class event.”

Kate Caithness, President, World Curling Federation (WCF), said, “Special thanks go to the Ford Motor Company of Canada for their continued commitment to support the sport of curling and the World Curling Federation’s flagship World Championship events.

“This latest agreement marks a new era of their partnership with the WCF and CCA. While continuing as title sponsor of our World Championships held in Canada, Ford now takes up the prestigious position of presenting sponsor of our Men’s or Women’s World Championship events held outside Canada.”