Ford Continue Long-Standing Deal with UEFA Champions League

December 8, 2011

Car manufacturing giant Ford has renewed its sponsorship agreement with the UEFA Champions League from seasons 2012 to 2015.

Ford continues its long association with Europe’s biggest and most prestigious club football competition. As a founding partner, Ford has been an official partner and official vehicle supplier for the UEFA Champions League since 1992. In renewing the partnership with UEFA, Ford will celebrate 20 years of being a sponsor. This will be further communicated in the official designation, “Ford, sponsor since 20 years”.

David Taylor, chief executive of UEFA Events SA, said: “We are delighted that Ford have chosen to extend their agreement with UEFA and the UEFA Champions League for another three years. They have been a valuable partner of ours since the inception of the competition back in 1992. This renewal in our partnership further strengthens the close relationship we have.

“The UEFA Champions League continues to go from strength to strength and we are confident that it will carry on providing Ford with excellent opportunities to connect and engage with fans on a global basis.”

Stephen Odell, chairman and CEO, Ford of Europe added: “This shows how strongly we feel about this partnership. For a global company like ours, the UEFA Champions League is an ideal platform to connect with millions of consumers around common values. It is all about the best of the best on the ultimate stage and that’s why Ford wants to be part of it.”

Ford is the third of six official sponsors to have concluded an agreement with UEFA for the 2012–15 period of the UEFA Champions League.