Ford Becomes First Automobile Sponsor of Chinese Super League

May 14, 2014

The Chinese Super League (CSL) have announced today Ford as the Premier Partner of the CSL for the 2014 to the 2017 season.

This partnership marks the first automobile brand to ever sponsor the CSL throughout the league’s history. For the next four years, as part of this partnership, Ford will be the exclusive and official car of the CSL and its clubs. 

At a press conference, Ford and Chang An Ford announced the donation of 20 cars to the CSL clubs for their use and further development of Chinese football.

Marin Burela, President of Changan Ford Automobile Co., Ltd., commented: “Not only do we fully support the league, we will also help to expand and improve the football business and contribute to the development of Chinese football. Ford, as the world’s most popular car brand and deeply passionate about football, hope to bring in and incorporate Ford’s experience with football globally into the CSL and see an immediate effect to the development of Chinese football.” According to Ford’s plan for this year, Ford hopes to organize over 600 football themed events throughout the country and is expected to invest over 150 million RMB.

The China Football Association’s Vice President and Chairman of the CSL, Yu Hongchen, added: “I am very pleased Ford is now our Premier Partner joining our roster of sponsors. This to me signifies that the CSL is truly improving and is becoming more and more recognized. In the future, we will have more opportunities for development and provide our sponsors with a more expansive and broader platform.”