Force India Recruit Wigglesworth as Head of Sponsorship

March 15, 2011

Formula One racing team Force India has recruited Sadie Wigglesworth as its head of sponsorship acquisition and media, with an aim to redefining and developing its commercial approach.

Wigglesworth joins the team from Aston Martin Racing and in her seven years with the prestigious sportscar team, she has been responsible for acquiring and managing a wide range of sponsors and partners, including several well-known blue chip companies.

A graduate of St. Andrews University, she started her career at the Vintage Sports Car Club before being headhunted to a senior account management role within the Subaru World Rally Team at Prodrive and subsequently  went on to set up the marketing department within the newly-formed Aston Martin Racing team in 2005.

Wigglesworth said: “I am delighted to join the Team that offers an outstanding commercial opportunity for global companies wishing to enter the Indian market place. This October, the inaugural Indian Grand Prix will take place at the Jaypee International Race Circuit near Delhi, offering even greater scope for companies not currently known in India to penetrate the market. With an Indian business development service for prospective sponsors’ already in operation, we are poised to bring a totally fresh dimension to sporting partnerships.”

Team principal Dr. Vijay Mallya added: “With a strong technical package and the added incentive of the Indian Grand Prix, we believe that we are expanding our potential as a strong sponsorship prospect. F1 offers a proven global marketing platform, with viewing figures, media coverage and brand visibility only rivaled by the Olympics and the World Cup. Within that global base, Force India also offers a unique opportunity to venture into one of the most dynamic and fast-growing economies in the world. Sadie and her team will build on these solid principles to take Force India to the next stage of our commercial development.”