Force India Announce Auden Mckenzie Partnership

Formula 1 team Sahara Force India have announced a partnership today with Auden Mckenzie. 

The pharmaceutical group will feature its branding on the cars of Nico Hulkenberg and Sergio Perez, and on team clothing from this weekend’s Bahrain Grand Prix.

Dr Vijay Mallya, Team Principal and Managing Director of Sahara Force India, added: “I am very happy to welcome Auden Mckenzie to the Sahara Force India family. We look forward to laying the foundations for a strong, mutually beneficial relationship – one that further reaffirms our standing as a global brand in the world of sport. As an international company, Auden Mckenzie is perfectly placed to make the most of Formula One’s global reach and its networking opportunities, and we are in the ideal position to help them achieve their goals.”

Amit Patel, Auden Mckenzie CEO added: “Sport has been a powerful vehicle to promote our brand and we are delighted to begin a partnership with Sahara Force India. Formula One is a global sport and to be associated with such a motivated, up-and-coming team is a sign of the ambition and values both companies share. We are confident our partnership will be a very prosperous one and we look forward to success both on and off the track.”