Force India Agrees Sponsorship Deals

Formula One motor-racing team Force India has agreed two major sponsorship deals for the new F1 season.

Online trading platform FXTM and fashion label Farah have agreed deals with the F1 outfit ahead of the 2017 campaign, which begins in Melbourne on March 26.

Farah will serve as Force India’s official apparel partner, and will activate an extensive digital marketing campaign to promote the arrangement.

FXTM’s branding will feature on the rear section of Force India’s cars on race weekends, as well as on drivers’ and team clothing.