Footwear Brand Sketchers Looks to Acquire Stake in LA Clippers
May 2, 2014
Sketchers USA, anesthetist Inc., a global leader in footwear, today announced that it will explore acquiring an interest in the Los Angeles Clippers basketball team.
The company is consulting with its advisors about leading an investment group to acquire an interest in the team.
The NBA are looking for Clippers owner Donald Sterling to sell the team after he made racist remarks and a number of parties have provided an interest including Oprah Winfrey, Floyd Mayweather, Oscar de la Hoya and Magic Johnson.
“As one of the five largest athletic footwear companies in the United States and with roots deep in Southern California, we believe acquiring an interest in the Los Angeles Clippers is a natural fit for Skechers,” said Robert Greenberg, Skechers Chief Executive Officer. “With numerous accolades for the Skechers Performance Division, Skechers has become a serious player in the athletic performance footwear market globally. Like Skechers, the Clippers are a great Los Angeles brand with a loyal following and recognition that extends way beyond Southern California.”
Skechers has signed many athletic superstars and icons to endorsements over the past twenty years including Joe Montana, Larry Bird, Wayne Gretzky, Evander Holyfield, Karl Malone, Mark Cuban, Tommy Lasorda, and Rick Fox.
Mr. Greenberg continued: “We believe this presents us with a tremendous opportunity to leverage and cross-promote both the Skechers and Clippers brands. The Clippers play in the second biggest media market in the country, and Skechers is an advertising-driven consumer brand that markets and promotes its products worldwide via print, television, digital, radio, in-store, and in malls, stadiums and transportation hubs. We hope that Skechers can be part of giving the Clippers organization and fans a fresh start.”
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