Football League Renew Mitre as Official Ball Supplier
May 24, 2011
The official ball supplier to the English Football League (EFL), Mitre, has extended its partnership until 2015, with the deal also making the world’s oldest soccer brand the longest serving of the EFL’s commercial partners.
Mitre has the position as official ball supplier for over a quarter of a century and will now continue to provide match balls to the npower Championship, npower League 1 and npower League 2 as well as the Carling Cup and the Johnstone’s Paint Trophy for a further four years.
This season’s official matchball of The Football League, the Mitre Tensile, will continue to be used for the 2011/12 season.
Kieron Kilbride, director of Business Development at The Football League, said: “Our relationship with Mitre is one of the longest running in UK Sport and this extension during difficult economic times represents increased value for The League.”
Gary Hibbert, managing director of Mitre, added: “The Football League is one of the most exciting competitions in the world and we’re thrilled to extend the deal to be the official ball supplier.
“We’re looking forward to a long and successful partnership with The Football League and another four years of unrivalled excitement, drama and goals being scored with our Mitre balls.”