Mexican Football Federation announces Daisy Brand partnership
January 11, 2018
The Federación Mexicana de Fútbol (FMF) has announced a new partnership with dairy company Daisy Brand, who will become the official sour cream of the Mexican National Team’s annual US Tour.
As part of the agreement, Daisy Brand will receive exclusive promotional rights during the Mexican National Team’s US Tour. A custom content series will also be produced highlighting the role that family, food, and traditions play in the lives of Mexican National Team players. This content will be rolled out on the road to this summer’s FIFA World Cup in Russia.
Taylor Beckstead, Daisy Brand sour cream marketing lead, said: “Few things bring family and friends together like the love of food or football. As a family-owned company and a brand known for making family meals better, we’re thrilled to partner with the Mexican National Team and link these common passions for football fans across the US.”
The tour will see the team visit various cities across the United States in 2018, and will be broadcast nationally on the Univision and Fox family of networks and Fútbol de Primera Radio Network.
