Football DataCo Appoint Perform to Supply Live Data to Betting Sector

Digital sports media group PERFORM has been appointed by Football DataCo as their official and exclusive supplier of live data to the betting sector.

Football DataCo is the body that markets and commercialises official match data for the Premier League, The Football League and the Scottish Professional Football League (SPFL).

The three-year deal marks the first time a company has been specifically appointed to collect and distribute live data feeds tailored for bookmakers.

David Folker, General Manager, DataCo commented: “We are pleased to announce this landmark deal with PERFORM.

“We recognise the betting sector has very specific needs and speed and accuracy of data is critical to the success of their business.

“PERFORM has a very credible track record in providing high volumes of data in real time and has the scouting network and technical infrastructure to really deliver.”

PERFORM’s official data collectors will attend over 3,000 matches starting from the 2013-14 season and will have access to Wi-Fi across the grounds to ensure data is quickly relayed to customers.

Simon Denyer, Joint-CEO, PERFORM added: “This is an extremely exciting development in the evolution of our content offering to the bookmaker sector. We pride ourselves on the speed and accuracy of the data that we offer and to be the official distributor of live data feeds for the Premier League, The Football League and Scottish Professional Football League is a very dynamic development for PERFORM.

“We have a number of exciting product developments in the pipeline for both bookmakers’ trading and consumer services that will further enhance their in-play offerings and we look forward to introducing them over the coming months.”