Football Conference Hires Sport Collective to Search for New Title Sponsor

By Community | May 21, 2014

After Skrill exited as title sponsor, sickness the Football Conference has appointed Sport Collective to help source a new title sponsor and help redefine its entire commercial partner programme.

The current title sponsor deal with Skrill is coming to an end and the fifth tier of English football is now working with Sport Collective to create a relevant and modern commercial programme. 

Brian Lee, Chairman of the Football Conference said: “The Football Conference is a great competition. It serves 68 clubs and communities across the whole of England and Wales, with 2 million regular fans, 24,000 season ticket holders and a showpiece Wembley end-of-season event. We are delighted to be working with Sport Collective to help reshape our commercial programme and to take the Conference on to the next level.” 

Peter Daire, Director at Sport Collective said: “The Football Conference is already a credible marketing platform. With our input, we intend to enhance the Conference proposition and its relevance to brands wanting to engage with a large, passionate fan-base.

“The title sponsor opportunity generates a weighted media value of around £5m per year across 30 live matches on BT Sport, syndication via all national TV and press titles and a significant digital inventory. For a brand wanting mass reach and a channel to connect with consumers this is a real opportunity”.