Foot Locker Launches New Advertising Campaign with NBA’s Carmelo Anthony

Foot Locker, Inc., the New York-based specialty athletic retailer, has announced a new marketing partnership with NBA superstar Carmelo Anthony who will appear in their newest national advertising commercial to promote its “23 Days of Flight” campaign.

The spot titled “Priorities,” shadows Carmelo Anthony through his game day prep that culminates with his final journey down the game tunnel, when he overhears a phone call talking about Foot Locker’s latest shipment of Jordan gear. Knowing he can’t miss out on such a momentous occasion, Carmelo reverses back to the locker room and heads to Foot Locker.

“As a long standing partner of the New York Knicks, we’re excited to work with Carmelo Anthony again to introduce our ’23 Days of Flight’ campaign during this important season,” says Stacy Cunningham, Executive Vice President for Foot Locker. “Carmelo’s playful look at needing to reevaluate his priorities speaks to the great assortment of premium product we have lined up for our customers this holiday.”

The commercial is part of Foot Locker’s successful “Approved” marketing platform and will begin airing December 12.

In addition to TV, “23 Days of Flight” will be supported in store with custom product displays and giveaways, as well as, social media takeovers celebrating the 23 Days of Flight with a calendar of events including VIP sweepstakes, athlete Twitter takeovers, autographed prizes, shout-outs from Carmelo and much more.

“I had a lot of fun filming my latest Foot Locker commercial for this year’s ’23 Days of Flight’ campaign,” says Carmelo Anthony.  “The spot gives the audience an inside look at my passion for basketball and my new Jordan product.  We added in a bit of humor that will hopefully give viewers a good laugh.”

The spot was created by worldwide agency BBDO.

{jcomments on}